Volume 6 Number 2 (Feb. 2011)
Home > Archive > 2011 > Volume 6 Number 2 (Feb. 2011) >
JSW 2011 Vol.6(2): 281-288 ISSN: 1796-217X
doi: 10.4304/jsw.6.2.281-288

Study on Pricing Model of Online Auction under Competitive Strategy

Yu Min1, Pubu Zhuoma2, Zhou Qihai2, Xu Jing2

1Information Technology Application Research Institute, School of Economic Information Engineering, Southwestern University of Finance and Economics (SWUFE), Chengdu, China
2School of Economic Information Engineering, Southwestern University of Finance and Economics (SWUFE), Chengdu, China


Abstract—E-commerce auction has the auction properties unlike ordinary e-commerce transactions. The online auctions, allowed bidding, become into a new trading model based on the network for the exchange and auction technology. This paper firstly gives the overview of the online auction pricing mechanism and introduces the ecommerce auction market and its characteristics on the one hand. On the other hand, it discusses the factors affecting the price of online auctions from three aspects, the information flow, the business objectives and the risk factors. And then, it discusses the six types of e-auction pricing strategy. Lastly, facing the factors and the different strategies, it presents the win-win pricing model on the online e-commerce auction British-based both for auction operators and consumers.

Index Terms—e-bidding, auction, pricing strategy

[PDF]

Cite: Yu Min, Pubu Zhuoma, Zhou Qihai, Xu Jing, "Study on Pricing Model of Online Auction under Competitive Strategy," Journal of Software vol. 6, no. 2, pp. 281-288, 2011.

General Information

  • ISSN: 1796-217X (Online)
  • Frequency:  Quarterly
  • Editor-in-Chief: Prof. Antanas Verikas
  • Executive Editor: Ms. Yoyo Y. Zhou
  • Abstracting/ Indexing: DBLP, EBSCO, CNKIGoogle Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
  • E-mail: jsweditorialoffice@gmail.com
  • APC: 500USD
  • Jun 12, 2024 News!

    Vol 19, No 2 has been published with online version   [Click]

  • Jan 04, 2024 News!

    JSW will adopt Article-by-Article Work Flow

  • Apr 01, 2024 News!

    Vol 14, No 4- Vol 14, No 12 has been indexed by IET-(Inspec)     [Click]

  • Apr 01, 2024 News!

    Papers published in JSW Vol 18, No 1- Vol 18, No 6 have been indexed by DBLP   [Click]

  • Mar 01, 2024 News!

    Vol 19, No 1 has been published with online version    [Click]