Volume 6 Number 2 (Feb. 2011)
Home > Archive > 2011 > Volume 6 Number 2 (Feb. 2011) >
JSW 2011 Vol.6(2): 265-272 ISSN: 1796-217X
doi: 10.4304/jsw.6.2.265-272

Personality‟s Influence on the Relationship between Online Word-of-mouth and Consumers‟ Trust in Shopping Website

Chen Hui

School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China

Abstract—This paper did a survey on 162 college students, with an aim to find out the role of consumers’ personality in their trust in the website as far as the online word-of-mouth is concerned. All the data collected are analyzed by SPSS 15.0 and LISREL. It shows that there is a significant difference between the introverted consumers and the extroverted consumers viewing their attitude towards online word-of-mouth. When the online word-of-mouth is affecting the consumers’ trust in shopping websites, the introverted and extroverted influence exist difference.

Index Terms—f online word-of-mouth, Trust, Personality

[PDF]

Cite: Chen Hui, "Personality‟s Influence on the Relationship between Online Word-of-mouth and Consumers‟ Trust in Shopping Website," Journal of Software vol. 6, no. 2, pp. 265-272, 2011.

General Information

  • ISSN: 1796-217X (Online)

  • Abbreviated Title: J. Softw.

  • Frequency:  Quarterly

  • APC: 500USD

  • DOI: 10.17706/JSW

  • Editor-in-Chief: Prof. Antanas Verikas

  • Executive Editor: Ms. Cecilia Xie

  • Abstracting/ Indexing: DBLP, EBSCO,
           CNKIGoogle Scholar, ProQuest,
           INSPEC(IET), ULRICH's Periodicals
           Directory, WorldCat, etc

  • E-mail: jsweditorialoffice@gmail.com

  • Oct 22, 2024 News!

    Vol 19, No 3 has been published with online version   [Click]

  • Jan 04, 2024 News!

    JSW will adopt Article-by-Article Work Flow

  • Apr 01, 2024 News!

    Vol 14, No 4- Vol 14, No 12 has been indexed by IET-(Inspec)     [Click]

  • Apr 01, 2024 News!

    Papers published in JSW Vol 18, No 1- Vol 18, No 6 have been indexed by DBLP   [Click]

  • Jun 12, 2024 News!

    Vol 19, No 2 has been published with online version   [Click]