doi: 10.4304/jsw.6.2.281-288
Study on Pricing Model of Online Auction under Competitive Strategy
- 1 Information Technology Application Research Institute, School of Economic Information Engineering, Southwestern University of Finance and Economics (SWUFE), Chengdu, China
- 2 School of Economic Information Engineering, Southwestern University of Finance and Economics (SWUFE), Chengdu, China
Abstract
E-commerce auction has the auction properties unlike ordinary e-commerce transactions. The online auctions, allowed bidding, become into a new trading model based on the network for the exchange and auction technology. This paper firstly gives the overview of the online auction pricing mechanism and introduces the ecommerce auction market and its characteristics on the one hand. On the other hand, it discusses the factors affecting the price of online auctions from three aspects, the information flow, the business objectives and the risk factors. And then, it discusses the six types of e-auction pricing strategy. Lastly, facing the factors and the different strategies, it presents the win-win pricing model on the online e-commerce auction British-based both for auction operators and consumers.
Keywords
- e-bidding
- auction
- pricing strategy
How to Cite
Yu Min, Pubu Zhuoma, Zhou Qihai, and Xu Jing, "Study on Pricing Model of Online Auction under Competitive Strategy," Journal of Software, vol. 6, no. 2, pp. 281-288, 2011. https://doi.org/ 10.4304/jsw.6.2.281-288
Copyright & License
Copyright © 2011 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).