Volume 6 Number 6 (Jun. 2011)
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JSW 2011 Vol.6(6): 1001-1008 ISSN: 1796-217X
doi: 10.4304/jsw.6.6.1001-1008

Advertisement Data Management and Application Design in WBCs

Zhanlin Ji1, Ivan Ganchev2, M´airt´ın O’Droma2

1College of Computer and Automatic Control, Hebei United University, P.R.China
2Telecommunications Research Centre, University of Limerick, Ireland


Abstract—This paper describes the design and implementation of the advertisement data management and corresponding intelligent application for use in wireless billboard channels (WBCs) services in the emerging ubiquitous consumer wireless world (UCWW). Running at the application enabler sub-layer of a WBC service provider (WBC-SP)’s node the advertisement data is formatted by using the abstract syntax notation (ASN.1) and organized into segments to reduce the access time, and thus minimizing the mobile terminal’s (MT) energy consumption on this service. The intelligent application is implemented within three tiers of the WBC service layer: a service discovery and maintenance tier acting as a client-server distributed system for data collection and organization; an intelligent application tier holding all business logic and common application programming interfaces (APIs); and a multi-agent system (MAS) tier maintaining the advertisement, discovery and association (ADA) agents’ lifecycle, and supplying directory facilitator services and message transport services. The performance evaluation of the proposed data management scheme is performed. Details of the application’s architecture are also provided.

Index Terms—Ubiquitous Consumer Wireless World (UCWW); Wireless Billboard Channel (WBC); Advertisement, Discovery and Association (ADA); Software Architecture; Multi-Agent System (MAS)

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Cite: Zhanlin Ji, Ivan Ganchev, M´airt´ın O’Droma, "Advertisement Data Management and Application Design in WBCs," Journal of Software vol. 6, no. 6, pp. 1001-1008, 2011.

General Information

ISSN: 1796-217X (Online)
Frequency:  Quarterly
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, CNKIGoogle Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsweditorialoffice@gmail.com
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