¹Economics and Management School, Beijing University of Posts and Telecommunications Beijing, China
²International School, Beijing University of Posts and Telecommunications Beijing, China

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Abstract—The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. We examine characteristics of audio-book models that can be successfully employed in developed countries. Then, we provide a case study of a competitive business model employed by Shanda, a Chinese-based interactive entertainment media company firm. It is followed by a discussion of the case. The final section provides conclusion and implications. This paper’s theoretical contribution is to explain the ‘hows’ and ‘whys’ of audio-book model in China and to identify clear contexts and attendant mechanism.

Index Terms—audio-book, business model, Shanda, case studies

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Cite:Dan Liu, and Shengchen Li, Tianchi Yang, "Competitive Business Model in Audio-book Industry: A Case of China," Journal of Software vol. 7, no.1, pp. 33-40, 2012.