doi: 10.17706/jsw.13.1.43-56
Comprehensive Search Engine Optimization Model for Commercial Websites: Surgeon’s Website in Sydney
2Ashford university, San Diego, California, USA
Abstract—Build a Search Engine Optimisation (SEO) model, to improve organic ranking and traffic to the commercial websites is the purpose of this study. Four search engine optimisation strategies -content, link building, social presence and online reputation are applied to a Sydney based oral and maxillofacial surgeon’s website to improve its ranking in the organic search results. Google analytics and search engine tools are used to track organic traffic and organic ranking of the website. This study shows that keywords in the Meta description, content related headings, longer and unique content with useful information, webpage loading speed, SSL certificates, mobile responsiveness of a website, Links to relevant local sites and online reputation improve organic ranking and organic traffic to websites. This study, content length, keyword density, SSL certificates, relevant local link building and online reputation are used to improve the SEO of websites
Index Terms—Search engine optimisation, organic ranking, organic traffic, google analytics tool, online reputation, link building, on-page SEO, site structure, social sharing
Cite: MdSaidul Hoque, Abeer Alsadoon, Angelika Maag, P.W.C. Prasad, Amr Elchouemi, "Comprehensive Search Engine Optimization Model for Commercial Websites: Surgeon’s Website in Sydney," Journal of Software vol. 13, no. 1, pp. 43-56, 2018.
General Information
ISSN: 1796-217X (Online)
Abbreviated Title: J. Softw.
Frequency: Quarterly
APC: 500USD
DOI: 10.17706/JSW
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Cecilia Xie
Abstracting/ Indexing: DBLP, EBSCO,
CNKI, Google Scholar, ProQuest,
INSPEC(IET), ULRICH's Periodicals
Directory, WorldCat, etcE-mail: jsweditorialoffice@gmail.com
-
Oct 22, 2024 News!
Vol 19, No 3 has been published with online version [Click]
-
Jan 04, 2024 News!
JSW will adopt Article-by-Article Work Flow
-
Apr 01, 2024 News!
Vol 14, No 4- Vol 14, No 12 has been indexed by IET-(Inspec) [Click]
-
Apr 01, 2024 News!
Papers published in JSW Vol 18, No 1- Vol 18, No 6 have been indexed by DBLP [Click]
-
Jun 12, 2024 News!
Vol 19, No 2 has been published with online version [Click]