Xi’an University of Finance and Economics, Xi’an, China

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Abstract—Although the topic of e-commerce measurement belongs to one of research priorities in e-commerce, we lack a measurement framework for e-commerce benchmarking at firm level, especially studies on important indicators explained by the actual state of e-commerce in enterprises. In this study, an indicator system is developed based on key factors found in past studies and derived from related theories, and an empirical study is made to optimize the indicator system. First, a theoretical model is presented, including 8 hypotheses; second, e-mail survey, online survey and telephone interviews are conducted in firms of 16 industries, and 156 cross-sectional samples covering 11 cities and regions in Shaanxi province in China are gathered; third, statistic analyses are made to test the theoretical hypotheses. Finally, the validity of the model is examined in terms of the relationships to e-commerce development with the data, and an optimized indicator system is obtained, which is less computationally intensive and more practically prone to application in e-commerce measurement and evaluation.

Index Terms—e-commerce, measurement, indicator system, optimization, validation, data analysis.

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Cite: Min Liu, "Optimization of an Indicator System for Measuring E-commerce Development: A Further Study at Firm Level," Journal of Software vol. 5, no. 8, pp. 891-898, 2010.