¹School of information, Guangdong University of Business Studies, Guangzhou, China
²Key Lab of E-commerce Market Application Technology of Guangdong Province, Guangzhou, China

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Abstract—In this paper, we defined a new concept “e-commerce e-marketing”, and focused on six aspects to analyze and study the problems related, such as definition, content, relationship, functions, characteristics, significance and its developing model. First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common features and relationship between e-commerce and e-marketing. Third, we gave out the definition of e-commerce e-marketing, and analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing. Forth, we analyzed and gave out the general process of e-commerce e-marketing. Fifth, we analyzed the characteristics of e-commerce e-marketing, and pointed out the functions and significances of it. Sixth, we gave out the developing model of e-commerce e-marketing, and simply analyzed the model and its functions.

Index Terms—E-commerce, E-marketing, E-commerce E-marketing.

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Cite: Xiaoming Meng, "Study on Combining of E-commerce and E-marketing," Journal of Software vol. 5, no. 5, pp. 546-553, 2010.