¹College of Economics & Management, China Agricultural University, Beijing, China
²College of Information and Electrical Engineering, China Agricultural University, Beijing, China

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Abstract—The Internet provides new opportunities and challenges for agricultural product marketing. B2B E-marketplace is a model of E-commerce, which has been used to trade a wide range of goods, including agricultural products. The paper attempted to analyze the benefits and critical factors of B2B e-marketplace in agriculture product marketing case study by Shandong Shouguang Vegetable Trading Market Online (SSVTMO), which is a integral system including information publish system, visual digital transaction system and online auction system based on medium long-term spot trading. SSVTMO can implement value creation by personalized information services, control of the fulfillment process, Strategic partners network and controlling complexity. Furthermore, E-marketplace adoption in agriculture still faces technology and collaboration barriers.

Index Terms—e-commerce, B2B E-marketplace, Agricultural product logistic, Vegetable Trading, Medium Long-term Spot Trading

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Cite: Zheng Xiaoping,Wu Chunxia, Tian Dong, and Zhang Xiaoshuan "B2B E-Marketplace Adoption in Agriculture," Journal of Software vol. 4, no. 3, pp. 232-239, 2009.