Volume 7 Number 6 (Jun. 2012)
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JSW 2012 Vol.7(6): 1265-1272 ISSN: 1796-217X
doi: 10.4304/jsw.7.6.1265-1272

Relationship between Motivation and Behavior of SNS User

Hui Chen

School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China

Abstract—With 225 SNS network users as the subjects, the research focuses on the influence of SNS network users’ motivation on their behavior. Data are collected through questionnaires and the relationship between motivation and behavior is studied with relative analytical methods. As shown in the study, information and instrument motivation, entertainment and aesthetic motivation, social connection motivation, altruism motivation, ascription and identification motivation, and intrinsic motivation have significant positive correlation with usage time, usage frequency and usage level of the users.

Index Terms—SNS user, motivation, behavior


Cite: Hui Chen, "Relationship between Motivation and Behavior of SNS User," Journal of Software vol. 7, no. 6, pp. 1265-1272, 2012.

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ISSN: 1796-217X (Online)
Frequency:  Quarterly
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, CNKIGoogle Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsweditorialoffice@gmail.com
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