doi: 10.4304/jsw.7.6.1265-1272
Relationship between Motivation and Behavior of SNS User
Abstract—With 225 SNS network users as the subjects, the research focuses on the influence of SNS network users’ motivation on their behavior. Data are collected through questionnaires and the relationship between motivation and behavior is studied with relative analytical methods. As shown in the study, information and instrument motivation, entertainment and aesthetic motivation, social connection motivation, altruism motivation, ascription and identification motivation, and intrinsic motivation have significant positive correlation with usage time, usage frequency and usage level of the users.
Index Terms—SNS user, motivation, behavior
Cite: Hui Chen, "Relationship between Motivation and Behavior of SNS User," Journal of Software vol. 7, no. 6, pp. 1265-1272, 2012.
General Information
ISSN: 1796-217X (Online)
Abbreviated Title: J. Softw.
Frequency: Quarterly
APC: 500USD
DOI: 10.17706/JSW
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Cecilia Xie
Abstracting/ Indexing: DBLP, EBSCO,
CNKI, Google Scholar, ProQuest,
INSPEC(IET), ULRICH's Periodicals
Directory, WorldCat, etcE-mail: jsweditorialoffice@gmail.com
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