Volume 6 Number 1 (Jan. 2011)
Home > Archive > 2011 > Volume 6 Number 1 (Jan. 2011) >
JSW 2011 Vol.6(1): 31-37 ISSN: 1796-217X
doi: 10.4304/jsw.6.1.31-37

Economics of Software Reuse and Market Positioning for Customized Software Solutions

M. Rokunuzzaman2, Kiriti Prasad Choudhury1, 2
1School of Engineering & Computer Science, Independent University, Bangladesh (IUB), Dhaka, Bangladesh
2Beximco Pharmaceuticals Ltd, Dhaka, Bangladesh


Abstract—Most of the software companies can neither be typical software product based company like Microsoft nor afford to develop each customized application for individual customer from clean slate without taking into consideration of reuse. Software companies are under increasing competitive pressure for improving delivery parameters such as cost, quality, and time. Systematic reuse is an opportunity of continued cost reduction, quality improvement and lead time reduction in software delivery. Systematic reuse largely depends on the scope of delivering customized software applications in the same market segment repeatedly to multiple customers. Thorough market analysis provides basic inputs for defining generic product concept for delivering mass customized solutions. The problem of establishing a successful new business around a generic software product concept is not challenging because of shortage of ideas, but rather problems exist in proper analysis of the market and adoption of reuse capability for continued price reduction and quality improvement to deal with evolving market forces for delivering mass customized solutions. This paper, therefore, suggests the application of market positioning strategy to benefit from software reuse for delivering customized software solutions. In this paper, economics of software reuse has been integrated with market positioning for delivering customized software solution. It is believed that such integration will improve the decision making ability of software professionals for strengthening the capability of software companies in delivering customized solutions to target market segment by taking the advantage of software reuse economics.

Index Terms—Software reuse economics, Software market segmentation, Market positioning, Product-Line approach, Domain-specific engineering, Proactive investment and Customized software applications.

[PDF]

Cite: M. Rokunuzzaman, Kiriti Prasad Choudhury, "Economics of Software Reuse and Market Positioning for Customized Software Solutions," Journal of Software vol. 6, no. 1, pp. 31-37, 2011.

General Information

ISSN: 1796-217X (Online)
Frequency:  Bimonthly (Since 2020)
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, Google Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsw@iap.org
  • Apr 26, 2021 News!

    Vol 14, No 4- Vol 14, No 12 has been indexed by IET-(Inspec)     [Click]

  • Jun 22, 2020 News!

    Papers published in JSW Vol 14, No 1- Vol 15 No 4 have been indexed by DBLP     [Click]

  • Sep 13, 2021 News!

    The papers published in Vol 16, No 6 have all received dois from Crossref    [Click]

  • Jan 28, 2021 News!

    [CFP] 2021 the annual meeting of JSW Editorial Board, ICCSM 2021, will be held in Rome, Italy, July 21-23, 2021   [Click]

  • Sep 13, 2021 News!

    Vol 16, No 6 has been published with online version     [Click]