doi: 10.4304/jsw.6.1.10-19
Extraction of Interesting Rules from Internet Search Histories
- 1 Department of Electrical & Electronic Engineering, Khulna University of Engineering & Technology (KUET), Khulna-9203
- 2 Department of Human & Artificial Intelligence Systems, Graduate School of Engineering, University of Fukui, 3-9-1 Bunkyo, Fukui 910-8507, Japan
Abstract
This paper reports a method that finds out interesting rules from the heterogeneous Internet search histories. Rule extraction aims to improve business performance through an understanding of past and present search histories of customers. A challenging task is to determine interesting rules from their heterogeneous search histories of shopping in the Internet. Customers visit web pages one after another and leave their valuable search information behind. Firstly we produce a homogeneous data set from their heterogeneous search histories. It is difficult task to produce a homogeneous data from heterogeneous data without changing their characteristics of data. Secondly these data are trained by unsupervised NN to get their significant classes. Thirdly, the interesting rules are extracted by inspecting the attributes of customers. These rules are interesting and important for the traders, marketers and customers for making future business plan.
Keywords
- Heterogeneous data
- Rule Extraction
- Neu
How to Cite
Md. Asaduzzaman, Md. Shahjahan, and Kazuyuki Murase, "Extraction of Interesting Rules from Internet Search Histories," Journal of Software, vol. 6, no. 1, pp. 10-19, 2011. https://doi.org/ 10.4304/jsw.6.1.10-19
Copyright & License
Copyright © 2011 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).