Volume 9 Number 10 (Oct. 2014)
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JSW 2014 Vol.9(10): 2732-2740 ISSN: 1796-217X
doi: 10.4304/jsw.9.10.2732-2740

Investigation and Study on the Present Situation of Enterprise Website Construction of Intellectual Property Agencies

Xiaohong Wang1, Jianping Wu2
1Management College of Beijing Union University, Beijing, China
2China Waterborne Transport Research Institute, Beijing, China


Abstract—With the help of some research tools, this paper analyzes and studies the present situation of website construction of intellectual property agencies in Beijing from the aspects of website domain name and age, website information service and website influence. The investigation shows that the comprehensive quality of websites is not high; the website influence and radiation is comparatively small, and the website utilization rate is comparatively low. The difference analysis on website construction indicates that there is no significant difference of different domain name age in page elements and website functions except download function, but there is a significant difference in Google PR value; there is no significant difference of different Google PR value in page elements and website functions except download function and search function. Based on the investigation research, this paper puts forward some reasonable suggestions in the aspects of consciousness of ecommerce and management, website information and service construction, SEO strategy and implementation.

Index Terms—website construction, patent agency, intellectual property, search engine optimization, ecommerce, small and medium-sized enterprises

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Cite: Xiaohong Wang, Jianping Wu, "Investigation and Study on the Present Situation of Enterprise Website Construction of Intellectual Property Agencies," Journal of Software vol. 9, no. 10, pp. 2732-2740, 2014.

General Information

ISSN: 1796-217X (Online)
Frequency:  Bimonthly 
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, CNKIGoogle Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsw@iap.org
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