doi: 10.4304/jsw.6.10.2068-2075
Understanding the Link between Consumer Decision-making Style and Online Apparel Purchasing
- 1 Yanshan Univercity, Qinhuangdao, Hebei, China
- 2 Hebei Vocational College of Foreign Languages, Qinhuangdao, Hebei, China
Abstract
Online apparel consumption is becoming an indispensable consumer apparel buying patterns. Based on consumer purchase decision style theory and the technology acceptance model theory, using cluster analysis, structural equation model and other quantitative analysis tools, this paper try to find out how different decision-making styles making consumers behave different when they are shopping apparel online. The results show that there are three major purchasing decision style consumers, each type behave obviously different from the other two type of consumers. Finally, marketing strategies for online apparel are suggested.
Keywords
- Purchase decision-making style
- technolo
How to Cite
Zhijie Song, Xiangmin Kong, and Yanfeng Wang, "Understanding the Link between Consumer Decision-making Style and Online Apparel Purchasing," Journal of Software, vol. 6, no. 10, pp. 2068-2075, 2011. https://doi.org/ 10.4304/jsw.6.10.2068-2075
Copyright & License
Copyright © 2011 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).