Volume 8 Number 6 (Jun. 2013)
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JSW 2013 Vol.8(6): 1316-1326 ISSN: 1796-217X
doi: 10.4304/jsw.8.6.1316-1326

Combing Customer Profiles for Members’ Repurchase Rate Predictions

Yi-Hsin Wang1, Rui-Dong Chiang2, Huan-Chen Chu2
1Department of Information Management, Chang Gung University Of Science and Technology, 261,Wen-hwa 1st Rd, Kwei-shan, Taoyuan County, Taiwan
2Department of Computer Science and Information Engineering, Tamkang University, No.151, Yingzhuan Rd., Tamsui Dist., New Taipei City, Taiwan

Abstract—Customer relationship management (CRM) leverages historical users’ behaviors in order to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. As customers’ preferences may change over time, we take the different types of past behavior patterns of the registered members to capture concept drifts. Then, we combine the repurchase index (RI) and the preference drifts to propose a Behavioral Repurchase Prediction (BRP) model, and to predict the members’ repurchase rates in the specific category of the e-shop. The marketers of the e-shop can target the registered members with high repurchase rates and design corresponding marketing strategies. The experimental results with a real dataset show that our model can effectively predict the registered members’ repurchase rates.

Index Terms—CRM, Customer profile, Concept drift detection, Repurchase rate prediction.

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Cite: Yi-Hsin Wang, Rui-Dong Chiang, Huan-Chen Chu, "Combing Customer Profiles for Members’ Repurchase Rate Predictions," Journal of Software vol. 8, no. 6, pp. 1316-1326, 2013.

General Information

ISSN: 1796-217X (Online)
Frequency: Monthly
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, ProQuest, INSPEC, ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsw@iap.org
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