Volume 7 Number 1 (Jan. 2012)
Home > Archive > 2012 > Volume 7 Number 1 (Jan. 2012) >
JSW 2012 Vol.7(1): 33-40 ISSN: 1796-217X
doi: 10.4304/jsw.7.1.33-40

Competitive Business Model in Audio-book Industry: A Case of China

Dan Liu 1, and Shengchen Li2, Tianchi Yang2
1Economics and Management School, Beijing University of Posts and Telecommunications Beijing, China
2International School, Beijing University of Posts and Telecommunications Beijing, China

Abstract—The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. We examine characteristics of audio-book models that can be successfully employed in developed countries. Then, we provide a case study of a competitive business model employed by Shanda, a Chinese-based interactive entertainment media company firm. It is followed by a discussion of the case. The final section provides conclusion and implications. This paper’s theoretical contribution is to explain the ‘hows’ and ‘whys’ of audio-book model in China and to identify clear contexts and attendant mechanism.

Index Terms—audio-book, business model, Shanda, case studies


Cite:Dan Liu, and Shengchen Li, Tianchi Yang, "Competitive Business Model in Audio-book Industry: A Case of China," Journal of Software vol. 7, no.1, pp. 33-40, 2012.

General Information

ISSN: 1796-217X (Online)
Frequency:  Bimonthly (Since 2020)
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, Google Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsw@iap.org
  • Apr 26, 2021 News!

    Vol 14, No 4- Vol 14, No 12 has been indexed by IET-(Inspec)     [Click]

  • Jun 22, 2020 News!

    Papers published in JSW Vol 14, No 1- Vol 15 No 4 have been indexed by DBLP     [Click]

  • Sep 13, 2021 News!

    The papers published in Vol 16, No 6 have all received dois from Crossref    [Click]

  • Jan 28, 2021 News!

    [CFP] 2021 the annual meeting of JSW Editorial Board, ICCSM 2021, will be held in Rome, Italy, July 21-23, 2021   [Click]

  • Sep 13, 2021 News!

    Vol 16, No 6 has been published with online version     [Click]