Volume 7 Number 1 (Jan. 2012)
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JSW 2012 Vol.7(1): 33-40 ISSN: 1796-217X
doi: 10.4304/jsw.7.1.33-40

Competitive Business Model in Audio-book Industry: A Case of China

Dan Liu 1, and Shengchen Li2, Tianchi Yang2
1Economics and Management School, Beijing University of Posts and Telecommunications Beijing, China
2International School, Beijing University of Posts and Telecommunications Beijing, China


Abstract—The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. We examine characteristics of audio-book models that can be successfully employed in developed countries. Then, we provide a case study of a competitive business model employed by Shanda, a Chinese-based interactive entertainment media company firm. It is followed by a discussion of the case. The final section provides conclusion and implications. This paper’s theoretical contribution is to explain the ‘hows’ and ‘whys’ of audio-book model in China and to identify clear contexts and attendant mechanism.

Index Terms—audio-book, business model, Shanda, case studies

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Cite:Dan Liu, and Shengchen Li, Tianchi Yang, "Competitive Business Model in Audio-book Industry: A Case of China," Journal of Software vol. 7, no.1, pp. 33-40, 2012.

General Information

ISSN: 1796-217X (Online)
Frequency: Monthly
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, ProQuest, INSPEC, ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsw@iap.org
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