¹Department of Information Systems, Faculty of Computer and Information Sciences, King Saud University, Riyadh 11543, Saudi Arabia
²Information Technology Division, Institute of Public Administration, Riyadh 11141, Saudi Arabia

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Abstract—This study aims to examine the influence of individual factors such as self-esteem and public con-sciousness and interpersonal factors such as the need for self-validation, social skills, and willingness to trust others on ‘personal identifiable information’ (PII) disclosure. The study used a quantitative research method. The study enrolled 375 male and female participants from Saudi Arabia. A closed-ended questionnaire was used to collect the data and analyzed using SPSS version 23. The study results predict that the following fac-tors: self-validation, public self-consciousness, willingness to trust others, and social skills influence PII dis-closure levels on social networking sites (SNS). This study identifies the most critical determinants and per-sonal or individual factors that affect the degree of PII disclosure on SNSs.

Index Terms—Social-ecological model (SEM), self-esteem, PII disclosure on SNSs, personal willingness to trust, individual social skills, public self-consciousness.

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Cite: Ahmed Alturki, Shatha Alkhaldi, Abdullah Algarni, "Individual and Interpersonal Factors That Influence Dis-closure of Personal Identifiable Information on Social Net-Working Sites," Journal of Software vol. 17, no. 5, pp. 168-181, 2022.

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