Volume 13 Number 1 (Jan. 2018)
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JSW 2018 Vol.13(1): 43-56 ISSN: 1796-217X
doi: 10.17706/jsw.13.1.43-56

Comprehensive Search Engine Optimization Model for Commercial Websites: Surgeon’s Website in Sydney

MdSaidul Hoque1, Abeer Alsadoon1, Angelika Maag1, P.W.C. Prasad1*, Amr Elchouemi2
1School of Computing and Mathematics, Charles SturtUniversity, Australia.
2Ashford university, San Diego, California, USA


Abstract—Build a Search Engine Optimisation (SEO) model, to improve organic ranking and traffic to the commercial websites is the purpose of this study. Four search engine optimisation strategies -content, link building, social presence and online reputation are applied to a Sydney based oral and maxillofacial surgeon’s website to improve its ranking in the organic search results. Google analytics and search engine tools are used to track organic traffic and organic ranking of the website. This study shows that keywords in the Meta description, content related headings, longer and unique content with useful information, webpage loading speed, SSL certificates, mobile responsiveness of a website, Links to relevant local sites and online reputation improve organic ranking and organic traffic to websites. This study, content length, keyword density, SSL certificates, relevant local link building and online reputation are used to improve the SEO of websites

Index Terms—Search engine optimisation, organic ranking, organic traffic, google analytics tool, online reputation, link building, on-page SEO, site structure, social sharing

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Cite: MdSaidul Hoque, Abeer Alsadoon, Angelika Maag, P.W.C. Prasad, Amr Elchouemi, "Comprehensive Search Engine Optimization Model for Commercial Websites: Surgeon’s Website in Sydney," Journal of Software vol. 13, no. 1, pp. 43-56, 2018.

General Information

ISSN: 1796-217X (Online)
Frequency:  Bimonthly (Since 2020)
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, Google Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsw@iap.org
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