Volume 5 Number 5 (May 2010)
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JSW 2010 Vol.5(5): 546-553 ISSN: 1796-217X
doi: 10.4304/jsw.5.5.546-553

Study on Combining of E-commerce and E-marketing

Xiaoming Meng1, 2
1School of information, Guangdong University of Business Studies, Guangzhou, China
2Key Lab of E-commerce Market Application Technology of Guangdong Province, Guangzhou, China

Abstract—In this paper, we defined a new concept “e-commerce e-marketing”, and focused on six aspects to analyze and study the problems related, such as definition, content, relationship, functions, characteristics, significance and its developing model. First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common features and relationship between e-commerce and e-marketing. Third, we gave out the definition of e-commerce e-marketing, and analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing. Forth, we analyzed and gave out the general process of e-commerce e-marketing. Fifth, we analyzed the characteristics of e-commerce e-marketing, and pointed out the functions and significances of it. Sixth, we gave out the developing model of e-commerce e-marketing, and simply analyzed the model and its functions.

Index Terms—E-commerce, E-marketing, E-commerce E-marketing.


Cite: Xiaoming Meng, "Study on Combining of E-commerce and E-marketing," Journal of Software vol. 5, no. 5, pp. 546-553, 2010.

General Information

ISSN: 1796-217X (Online)
Frequency:  Bimonthly 
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, CNKIGoogle Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsw@iap.org
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