Volume 7 Number 10 (Oct. 2012)
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JSW 2012 Vol.7(10): 2263-2268 ISSN: 1796-217X
doi: 10.4304/jsw.7.10.2263-2268

Center of Nonlinear Science, Jiangsu University, 301 Xuefu Road, Zhenjiang 212013, China

Xianguo Li1, Jing Yang2, and Xia Wang and Da Lei1
1School of Business, Renmin University of China, Beijing, China
2School of Adult Education, Renmin University of China, Beijing, China

Abstract—The purpose of this study is to examine the effects of country-of-origin image, consumer ethnocentrism and animosity on the purchase of domestic and foreign products in China. AMOS software was used to analyze the data from the questionnaire survey. The results indicate that the effects of consumer ethnocentrism are significant in the case of domestic and foreign products in China, and the hypotheses of country-of-origin image on purchase intention of domestic products, animosity on perceived quality of both domestic and foreign products are not supported. Implications for managers of domestic and multinational companies are also discussed.

Index Terms—country-of-origin image; consumer ethnocentrism; animosity; AMOS


Cite: Xianguo Li, Jing Yang, Xia Wang, and Da Lei, "The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention," Journal of Software vol. 7, no. 10, pp. 2263-2268, 2012.

General Information

ISSN: 1796-217X (Online)
Frequency:  Bimonthly (Since 2020)
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, Google Scholar, ProQuest, INSPEC(IET), ULRICH's Periodicals Directory, WorldCat, etc
E-mail: jsw@iap.org
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