Volume 7 Number 6 (Jun. 2012)
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JSW 2012 Vol.7(6): 1281-1288 ISSN: 1796-217X
doi: 10.4304/jsw.7.6.1281-1288

Research on the Model Consumption Behavior and Social Networks Role of Digital Music

Dan Liu1, Tianchi Yang2, and Liang Tan2
1School of Management and Economics, Beijing University of Posts and Telecommunications, Beijing 100876, China
2International School, Beijing University of Posts and Telecommunications, Beijing 02209, China

Abstract—In order to better understand the psychosocial factors involved in consumption to online music, we examine the role that two types of social networks—advising network and emotional network—play in individual consumption to digital music, especially the consumption to online music in China. Using survey data from 154 college students in 3 universities, we find that the person who is more dependent on social network may tend to download music from internet and consultation network has more influence on downloading music from internet than friendship network as well as some interesting results. We conclude the paper by discussing theoretical implications for the relevance of social network research for members’ adaptation to digital music as well as outlining specific implications for practice.

Index Terms—online music, download behavior, social networks

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Cite: Dan Liu, Tianchi Yang, and Liang Tan, "Research on the Model Consumption Behavior and Social Networks Role of Digital Music," Journal of Software vol. 7, no. 6, pp. 1281-1288 , 2012.

General Information

ISSN: 1796-217X (Online)
Frequency: Monthly
Editor-in-Chief: Prof. Antanas Verikas
Executive Editor: Ms. Yoyo Y. Zhou
Abstracting/ Indexing: DBLP, EBSCO, ProQuest, INSPEC, ULRICH's Periodicals Directory, WorldCat, CNKI,etc
E-mail: jsw@iap.org
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